Enterprise BI with Microsoft Power BI

Designed scalable enterprise Business Intelligence architecture leveraging Microsoft Power BI to support executive leadership teams across multiple geographies.

• Dimensional Modeling: Created star schemas with facts and dimensions to improve query performance and simplify DAX calculations.
• DAX Calculations: Developed advanced KPIs and measures to support executive-level dashboards with profitability, growth, and efficiency metrics.
• Power BI Governance: Implemented workspace, dataset, and row-level security strategies to ensure secure and scalable BI delivery.
• Self-Service Enablement: Enabled business users to explore data independently with certified datasets and standardized metrics.

Tools & Technologies: Power BI, DAX, Azure Synapse, SQL Server, Microsoft Fabric

Stakeholders: Executives, BI Teams, Department Heads

KPIs:

• Profitability by Region
• Operational Efficiency Ratio
• Revenue YoY Growth
• Executive Dashboard Usage
• Report Refresh Success Rate

Data Architecture:

• ETL Process: Data extracted from SAP, Salesforce, and Oracle systems; transformed via Synapse pipelines and loaded into Power BI datasets.
• Data Modeling: Applied dimensional modeling using star schema optimized for DAX and user-friendly exploration.
• Security: Managed via row-level security, workspace governance, and Power BI service roles.